AG hair is a midsize hair care corporation based in British Columbia, Canada. Its focus is the development and production of a full line of consumer and professional hair care products for North American and Asian markets. This was a complete conceptual repositioning and rebrand for AG and all of its product lines, packaging, advertising, website and promotional materials.
Creative direction, copywriting, design, art direction, photography and film direction.
Creating a brand with a big sound
Eric Rosse is a songwriter, composer and music producer living in Los Angeles. He needed a complete rebrand to represent his award winning work across the multiple platforms of music and film.
Creative direction, design, website, photography and motion.
Photography and brand design
Lululemon is an athletic clothing company whose success is based on the fact that all women, large and small, athletic or not, love the fit of the clothes. They sell dynamic clothing for every woman and all the roles she plays in her modern life. The brand identity explored this theme through identity design, advertising, point of purchase and collateral materials.
Creative direction, design, art direction, photography and copywriting.
Creating a tasty brand
Old Dutch Guys chocolate is a small artisanal chocolate shop on the edge of Lake Erie. They came to Scott for a complete identity and marketing strategy; starting with a name and story. He created everything from a complete visual and conceptual identity including a website, designing and naming the chocolate bars, interior design, and helping them with a long-term marketing strategy.
Concept, creative direction. design, illustration, photography and copywriting.
The art of seeing
Sara Moshurchak is an artist, disguised as an optician. She makes handcrafted, artisanal, bespoke eyewear in her factory and store in Vancouver Canada. She is only one of three women doing this worldwide. Sara is rare. Very rare.
She asked Scott to create a new brand for her store and line of eyeglasses. He renamed the store and focused the brand on the unique one of a kind service that they provide to their loyal worldwide client base.
YOU was a full-scale magazine with an advertorial undercurrent, designed to position AG Hair at the forefront of their hair care segment.
Creative direction, photography, design and copywriting.
Hand crafted fashion
Marianne Kooimans is a fabric dreamer, clothing and hand made shoe designer, artist and whirling dervish of non stop creative energy and ideas.
Born in the Netherlands and educated at the Rotterdam Art academy, she has designed and developed unique fabrics and clothing for over twenty five years.
Marianne has designed gowns for the Oscars, costumes for music and stage performers as well as award winning textiles. Her innovative work has been published in magazines and books world wide.
She asked Scott for a complete rebrand focusing on the magical, handcrafted, timeless quality of her collection.
Creative direction, design, photography and copywriting.
The Space is a full-service wellness center with world class Pilates and Gyrotonic, Chi Gong instruction, Traditional Chinese Medicine practice and Shiatsu massage in a very intimate setting. Heaven and earth, above and below, the brand program focused on balance, transformation, and personalized service, the foundation of the center’s practice.
Creative direction, copywriting, design and photography.
Creating for Non profits
The Obakki foundation is the nonprofit arm of the contemporary global fashion house Obakki. The primary focus of the foundation is education and water, building schools and drilling wells in southern Sudan and Cameroon. This was a cross-platform rebrand to get the word out about all the great work being done by the foundation and rethink the fundraising efforts for a broader reach.
As part of the fund raising focus, The studio designed a simple water glass, etched with the longitude and latitude of a given well and village, giving the donors a sense of intimate ownership of each project.
Creative direction, product design, design, art direction.
Changing the world
Women Leading Change is a nonprofit corporation that focuses on women and family issues in North America and builds schools for girls in Africa. Their primary fundraising and awareness tool is a co-production with AG Hair of a special edition boxed set of their best-selling shampoo and conditioner. Scott designed the box set to look like a book and a brick to help focus on the fundamental building blocks of change in these communities, education and schools. The box design also allowed stores and salons to build a point of purchase display right out of the boxes themselves. This was a complete rebrand and product launch.
Creative direction, copywriting, design and photography.
Environmental awareness bzzzz
The challenge here was to a create a powerful, multi-layered, brand awareness campaign focused on the loss of bee habitat and what we can do about it. Scott's program for Burts’s Bees answered the question of how to make an abstract concept a personal, intimate relationship with a strong call to action. He chose to flip the relationship of bees to flowers and humans to bees. He designed a complete project system with balloons, buttons, t-shirts, outdoor displays and even a 5K run.
Creative Direction, art direction, illustration, copy writing
Mountain Cloud Zen center is a beautiful adobe zendo and retreat facility nestled into the foothills of the Sangre de Cristo Mountains, just outside Santa Fe, New Mexico. They needed a complete broad based program to bring awareness to the center and its long lineage of authentic zen teaching.
Creative direction, design, photography and copywriting
koko is a beautiful, intimate retail store in a art nouveau heritage building in Santa Monica California, two blocks from the pacific ocean.
koko also is the exclusive retailer of the timeless, hand crafted clothing and shoes designed by Marianne Kooimans.
This unique line of limited edition wearable art combines couture styling with one of a kind fabric and leather creations that cross-pollinate hand made silks with italian embroidery, metallic fish leathers with calf and lamb skin. Utilizing old world craft with modern lines and meticulously detailed finishes, the collection is a gem that you won't find anywhere else in the world.
They asked Scott for a complete rebrand, website and support materials.